40 Years The Cowboy Way
40 years. It seemed to go by in a blur.
Three young men with drive and wit who wanted to keep a special music alive. They believed in preserving the heritage of Western Music and presenting it to a new generation. They believed in entertaining, and they did so... entertaining themselves as well as the audience!
And they believed in creating original Western Music to continue the tradition, not just seal it in amber as a museum piece.
A first wave followed, including appearances on Austin City Limits; recording contracts with Rounder, then MCA, then Columbia; guest appearances on the Grand Ole Opry leading to membership in 1982; and a three-year run on The Nashville Network with a TV show called "Tumbleweed Theater," which yet in turn led to a seven-year run on public radio with "Riders Radio Theater." People Magazine, interested in the Riders phenomenon, ran a story which happy caught the eye of a Hollywood producer.
And so the second wave broke, sending the boys to Hollywood to star in "Riders In The Sky" on CBS for a year on Saturday mornings, introducing them to yet another generation. More recordings, endless show dates, and television appearances followed for a decade before the fine folks at Pixar called and asked the quartet-by this time they had been joined by Joey the Cowpolka King-to sing a tune called "Woody's Roundup" in the movie "Toy Story 2."
And so the third wave began, highlighted by a number of projects for Disney, including two albums, both of which earned GRAMMY Awards!
The creation of satellite radio has recently given them a new platform, as they continue to produce episodes of the award winning "Classic Cowboy Corral" on Sirius/XM. Still more road dates and recordings (several on their own Riders Radio Records label) and other film and television projects have filled the days and weeks and years, and since the quartet has slowed up very little, the numbers begin to add up: an astonishing 7,200+ appearances, 35 years on the Grand Ole Opry, 40 albums, and tours of all 50 states and all over the world. Honors accumulated as well. In addition to the two Grammy Awards, Riders received numerous awards from the Western Music Association, including the highest: membership in the Western Music Hall of Fame; numerous Wrangler awards from the Cowboy Hall of Fame and Western Heritage Museum; awards from the Academy of Western Artists; enshrinement in the Walkway of Western Stars, and more.
What began as a celebration of classic Western Music and an evening of hilarity has become a career, and that career has become a legend, one which, 40 years on, shows no signs of stopping or even slowing down much.
Ranger Doug, Too Slim, Woody Paul and Joey the Cowpolka King... 40 years on, "The Cowboy Way."